$10M raised after a fractional-CFO engagement with a D2C brand

Challenge. A fast-growing D2C brand had unreliable management reporting and was not investor-ready ahead of a planned raise.

Approach. We installed a monthly MIS and unit-economics dashboard, cleaned up the cap table and statutory hygiene, and built the data room and financial model for diligence.

Outcome. The company closed a growth round of approximately $10M within two quarters, on numbers that withstood investor due diligence.

Illustrative and anonymised. Fundraising outcomes depend on market and company-specific factors.