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SEBI / Research Analysts

Association of RAs with "Finfluencers" – The Prohibition on Association with Unregistered Persons

A comprehensive guide on the prohibition of association between Research Analysts and finfluencers or unregistered persons.

25 Jul 20264 min read

SEBI has prohibited Research Analysts (RAs) and other regulated entities from associating with persons who provide unregistered advice or make unauthorized claims about securities. This prohibition is designed to protect investors and maintain market integrity. This article provides a comprehensive technical analysis of this prohibition.

Regulatory Basis

Primary Provision: Regulation 16A

Regulation 16A of the SEBI (Intermediaries) Regulations, 2008 provides that persons regulated by the Board, and agents of such persons, shall not have any direct or indirect association with another person who:

(i) provides advice or any recommendation, directly or indirectly, in respect of or related to a security or securities, unless the person is registered with or otherwise permitted by the Board to provide such advice or recommendation; or

(ii) makes any claim, of returns or performance expressly or impliedly, in respect of or related to a security or securities, unless the person has been permitted by the Board to make such a claim.

Specified Digital Platform Exception

The provisions are not applicable in respect of an association through a "specified digital platform."

What is Prohibited

Prohibited Activities

  1. Providing unregistered advice or recommendations on securities.
  2. Making unauthorized claims of returns or performance related to securities.

Prohibited Persons

  • Finfluencers
  • Unregistered investment advisers
  • Unregistered research analysts
  • Any person engaged in prohibited activities

Prohibited Associations

  • Direct association
  • Indirect association
  • Any form of association

Who is a "Finfluencer"?

Definition

A finfluencer (financial influencer) is a person who provides financial advice, recommendations, or commentary on social media or other digital platforms.

Characteristics

  • Social media presence
  • Provides financial content
  • May give investment recommendations
  • May make performance claims

Regulatory Concern

Many finfluencers are not registered with SEBI and provide unregulated advice.

What is a "Specified Digital Platform"?

Definition

A specified digital platform is a digital platform as specified by SEBI which has a mechanism in place to take preventive as well as curative action, to the satisfaction of the Board, to ensure that such a platform is not used for indulging in prohibited activities.

Examples

  • SEBI-recognized platforms
  • Platforms with compliance mechanisms

Purpose

  • Enable associations through regulated platforms
  • Provide safe channels for content

Implications for RAs

What RAs Must Do

  1. Terminate Existing Associations: Terminate existing contracts with persons engaged in prohibited activities.

  2. Avoid New Associations: Do not associate with persons engaged in prohibited activities.

  3. Ensure Compliance: Ensure that any association is through a specified digital platform (if applicable).

What RAs Must NOT Do

  • Associate with finfluencers
  • Associate with unregistered advisers
  • Associate with persons making unauthorized claims

Exceptions

Investor Education

The term "another person" shall not include a person who is engaged in investor education, provided that such a person does not, directly or indirectly, indulge in prohibited activities.

Specified Digital Platform

Associations through specified digital platforms are exempt.

Common Compliance Gaps

1. Associating with Finfluencers

Some RAs associate with finfluencers.

Solution: Terminate all associations with finfluencers.

2. Not Terminating Contracts

Some RAs do not terminate existing contracts.

Solution: Terminate contracts by the deadline.

3. Not Using Specified Digital Platforms

Some RAs use unauthorized platforms.

Solution: Use only specified digital platforms.

Consequences of Non-Compliance

1. Regulatory Action

SEBI may take action for non-compliance.

2. Monetary Penalties

SEBI may impose monetary penalties.

3. Suspension or Cancellation

SEBI may suspend or cancel registration.

Conclusion and How Anuj Desai & Associates Can Help

The prohibition on association with finfluencers is a critical compliance requirement.

Anuj Desai & Associates offers specialized services to help RAs comply with the prohibition:

  • Association review
  • Contract termination support
  • Compliance audit and advisory

Contact us today to ensure your associations comply with SEBI requirements. Our team will guide you through the process.


Disclaimer: This article is for informational purposes only and does not constitute legal advice. Readers are advised to consult qualified professionals for legal and compliance matters. Anuj Desai & Associates is a SEBI compliance consulting firm based in India.


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